Claire Foster

Director of Customer Marketing

Claire Foster is Director of Customer Marketing and a Smartcat contributor focused on customer marketing, AI-enabled content operations, global go-to-market workflows, sales training localization, and enterprise productivity with agentic AI.

Experience

Director, Customer Marketing at Smartcat

Jan 2026 — Present · 7 mos

Leads the customer marketing team, accountable for the largest source of company pipeline, with AI-enabled content and go-to-market programs.

Director, Product Marketing + Content Marketing at Smartcat

Jul 2025 to Jan 2026 · 6 mos

Ran go-to-market and marketing strategy and execution for the Smartcat Marketing solution.

Senior Manager, Content Marketing at Impel

Jan 2024 to Jul 2025 · 1 yr 6 mos

Ran content strategy and social media for an automotive AI software company.

Head of Sales Content, Americas at Qualtrics

Feb 2023 to Oct 2023 · 8 mos

Led outbound content performance and optimization with A/B testing and segmentation.

Product Marketing Manager at Qualtrics

Jan 2022 to Feb 2023 · 1 yr 1 mo

Led product launches of audience-specific solutions to grow deal size and speed time-to-close.

Articles (14)

Why Content Operations Are the Next Frontier in Enteprise AI

2026: From AI Pilots to Parallel Agent Workflows

The evolution of localization department tools: BDO case study

Localizing your product into dozens of languages: Quadcode case study

Going against the flow: How Translating Stars thrives on Smartcat in an adverse economy

Becoming a future-ready LSP: Translasia case study

How delsurtranslations adds new value to their clients in less time and reduced cost

From back-office to direct clients: Idea Translations case study

How software companies can set up continuous localization with Smartcat & Serge: Xsolla case study

IMC Games case study: 5 ways Smartcat enables efficient localization for game developers

Case Study: Algom. Doctors trust Smartcat

Smartcat+Globalese: Integration case study by Saylon

Case study: Logrus IT. 400,000 words over the weekend

Weebly case study

Events & webinars (4)

Using AI to Scale Sales Training from Two to 200 Languages

Take Your Content Global: Working with AI Agents, Without the Rework

Create Once. Launch Everywhere. How AI Agents Eliminate Global Go-To-Market Lag

From Handoffs to Handled: Learn How AI Agents Are Reshaping Global Marketing

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