Qualifications
Localization Director, International at lululemon, leading strategy across 30+ markets
Former Head of Localization at Trip.com Group and Managing Director at EC Innovations
15+ years in localization spanning project management to executive leadership
Education
University of Warwick
Expertise
Localization
Translation
Globalization
Multilingual content
Localization strategy
Brand localization
Lindsay Zhang is a localization leader based in Shanghai, currently serving as Localization Director, International at lululemon, where she leads global localization strategy across 30+ markets. She previously headed localization at Trip.com Group and spent six years at EC Innovations as Managing Director for Shanghai and Chicago. With a career spanning project management to executive leadership, she specializes in scaling multilingual content operations and culturally authentic brand experiences.
Experience
Localization Director, International at lululemon
Apr 2023 — Present · 3 yrs 3 mos
Associate Director of Localization, International at lululemon
Feb 2022 to Mar 2023 · 1 yr 1 mo
Head of Localization at Trip.com Group
Apr 2020 to Feb 2022 · 1 yr 10 mos
Managing Director (Shanghai & Chicago) - Localization at EC Innovations, Inc.
Apr 2014 to Apr 2020 · 6 yrs
Operations Manager - Localization at WHP
Jan 2013 to Apr 2014 · 1 yr 3 mos
Lead localization Project Manager at WHP
Dec 2010 to Dec 2012 · 2 yrs
Recent articles and events
Qualifications
Localization Director, International at lululemon, leading strategy across 30+ markets
Former Head of Localization at Trip.com Group and Managing Director at EC Innovations
15+ years in localization spanning project management to executive leadership
Education
University of Warwick
Expertise
Localization
Translation
Globalization
Multilingual content
Localization strategy
Brand localization
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